“Product analytics that tracks user behaviour event by event”
— Why it made the list
What is Mixpanel?
Tracks what users do in your app as events, then turns those into funnels and retention reports. Product analytics rather than a pageview counter, so it needs instrumentation first.
Who is it for?
Product teams that want funnels and retention analysis, not just traffic counts
Pricing
Growth is pay-as-you-go: $0 for the first 1M monthly events, then $0.28 per 1K events
Tags
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