What is the best google analytics alternative in 2026?

Plausible is our top pick. Cookie-less tracking on EU infrastructure; the vendor says no cookie banner is required and its script is 54x smaller than Google Analytics'

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Collection №06

10 best Google Analytics alternatives (free and paid)

Analytics you can run instead of GA4, hosted or on your own servers.

Tool	Type	Self-host	Verdict
Plausible	Web	Yes	★Best overall
Fathom Analytics	Web	No	Best data retention
Umami	Web	Yes	Best free tier
Simple Analytics	Web	No	Simplest
Cloudflare Web Analytics	Web	No	Best free option
Matomo	Web	Yes	Best self-hosted
Piwik PRO	Web	Yes	Best for compliance
PostHog	Product	Yes	Best for product teams
M Mixpanel	Product	No	Best funnels
Amplitude	Product	No	Best at enterprise scale

Spotted something out of date?

PlausibleBest overall

Simple web analytics without cookies, hosted in the EU

One-page web analytics that tracks visitors without cookies. A Google Analytics replacement for site owners who want traffic numbers, not a data warehouse.

Full listing → Visit Plausible ↗

Fathom AnalyticsBest data retention

Cookie-free website analytics that replaces Google Analytics

Counts pageviews and events without setting cookies, and keeps your full history rather than ageing it out. Aimed at site owners who want simple traffic stats in place of Google Analytics.

Full listing → Visit Fathom Analytics ↗

UmamiBest free tier

Open-source, cookie-free web analytics you can self-host

Tracks pageviews and events without setting cookies.

Full listing → Visit Umami ↗

Simple AnalyticsSimplest

Web analytics without cookies or visitor profiles

Web analytics that collects no cookies or personal data. Tracks pageviews and events, suiting site owners who want a lighter Google Analytics replacement.

Full listing → Visit Simple Analytics ↗

Cloudflare Web AnalyticsBest free option

Cookie-free pageview stats for any site

Pageview and page-performance stats that Cloudflare says use no cookies, localStorage or fingerprinting. Any site can add the one-line script.

Full listing → Visit Cloudflare Web Analytics ↗

MatomoBest self-hosted

Open-source web analytics you can self-host or run in the cloud

Web analytics you own: run the GPL Community edition on your own server, or take the managed cloud with data held in Frankfurt. Suits teams replacing Google Analytics who care where the data lives.

Full listing → Visit Matomo ↗

Piwik PROBest for compliance

Analytics suite with tag manager and consent tools built in

Web and mobile analytics that ships with a tag manager and a consent management platform. Suits organisations under GDPR or HIPAA that want EU-operated hosting with a choice of data centres.

Full listing → Visit Piwik PRO ↗

PostHogBest for product teams

Product analytics with session replay and feature flags

Event-based product analytics that bundles web analytics dashboards, session replay and feature flags. There is a self-hosted build as well as the cloud, though it is unsupported and hobby-scale.

Full listing → Visit PostHog ↗

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MixpanelBest funnels

Product analytics that tracks user behaviour event by event

Tracks what users do in your app as events, then turns those into funnels and retention reports. Product analytics rather than a pageview counter, so it needs instrumentation first.

Full listing → Visit Mixpanel ↗

AmplitudeBest at enterprise scale

Event-level product analytics with session replay and experiments

Product analytics built on events rather than pageviews, aimed at what people actually do inside the product.

Full listing → Visit Amplitude ↗